Scribd is the world's largest social reading and publishing site. Dec 16, 2020 · Convinced that huge levels of COVID-driven FMCG growth in many countries were masking a larger, fundamental change, a team of Nielsen data scientists dug into the data to understand the nuances underneath the broader retail data. And they were right. Retail sales in Indonesia slumped by 16.3 percent year-on-year in November 2020, after plunging by 14.9 percent a month earlier. This marked the twelfth straight month of fall in retail trade, and the steepest pace since June, amid the prolonged impact caused by the COVID-19 crisis that made people to stay at home most of their time. Sales fell more for information & communication equipment